Privacy policy according to Art. 13 GDPR

 

1.    Introduction

This website is provided by EO Mecklenburger Ernte GmbH. In the following, we would like to inform you according to Article 13 of the EU General Data Protection Regulation (GDPR) about the processing of your personal data when you access and use our website.

2.    Controller

The name and contact information of the controller can be found in our legal notice.

3.   Data Protection Officer

You can contact our Data Protection Officer in writing by post by adding “Data Protection Officer “ under the address in the legal notice or by email at datenschutz@eo-gmbh.de. 

4.    Processing of personal data

4.1.  General overview of processing activities

 

We offer a variety of services on our website, which are listed below:

  • Contact forms

Please complete the form so that we can contact you.

  • Videos

We use the service provider YouTube to display videos about our products.

  • Range measurement and videos

We use the service Google Analytics to analyse your surfing behaviour and to optimise our website.

 

4.2.  Operating the website

4.2.1.   Nature and scope of processing of personal data

The following information, which your browser automatically transmits to us, will be processed when you visit our website:

  • Browser type/version
  • Operating system used
  • Name of previously visited website
  • IP address / hostname of your computer
  • Date and time of the server request

 

4.2.2.  Purposes and legal basis for processing personal data

Your personal data is processed by the controller for the following purposes in accordance with the following legal bases:

•  Enabling the use of the website (legitimate interest: presenting the service portfolio of the controller and enabling members and interested parties to easily contact the controller)

•  Ensuring that the website works properly (complying with legal obligations, i.e. security of processing according to point (f) of Art. 6 (1) GDPR, e.g. to safeguard against and investigate cyber attacks)

 

4.2.3.   Recipients or categories of recipients

Our website is hosted by Mittwald CM Service GmbH & Co. KG, Königsberger Straße 4-6, 32339 Espelkamp, Germany. Personal data is passed on if this is required to safeguard against criminal offences and/or if we are otherwise obligated to do so.

4.2.4.   Duration of storage

The personal data is automatically erased 4 weeks after the end of the connection unless this conflicts with legal storage periods.

4.2.5.   Right to erasure, object and rectification

It is essential for the operation of the website to collect data for the provision of the website and to store data in log files. Therefore, the user has no option to have data erased or rectified or to object.

 

4.3.  Use of cookies

4.3.1.   Nature and scope of processing of personal data

Our website uses cookies in order to offer you a user-friendly and functional online service and to verify that you are authorised to use the range of services. Cookies are text files that contain information in order to identify returning visitors exclusively for the duration of the visit on the website. Cookies are stored on your computer’s hard drive and do not cause any damage.

The website’s cookies contain personal data. Cookies save you from entering data multiple times, facilitate the transmission of specific content and help us to identify the particularly popular areas of our website. This allows us to continuously improve the structure and content of our website.

The following cookies are stored on your end device:

Types

Name

Function / purpose

Storage duration

Permanent cookie

utma

This cookie stores the main information to track visitors. This cookie stores a unique visitor ID, the date and the time of the first visit, the time when the active visit starts as well as the number of all visits that a single visitor has made on the website.

2 years

Session cookie

utmb

In this cookie, Google Analytics remembers whether a visit has expired and how far within a website the visitor searches. It stores the number of page views during the current visit and the start time of the current visit of a visitor.

30 minutes

Permanent cookie

utmc

This cookie is a thing of the past and is no longer used by Google Analytics. However, this cookie is still written for the backwards compatibility of pages that still use the urchin.js tracking code, and expires when the browser is closed. This cookie can be ignored during debugging and when using the new ga.js tracking code.

1 year

Persistent cookie

utmz

This cookie is the visitor source cookie. It contains all visitor source information of the current visit, including information that has been transmitted via campaign tracking parameters. This cookie also stores whether the visitor source of the last visit was different from the current source. If no information about the visitor source can be determined, the cookie is not modified. This enables Google Analytics to assign user information such as conversions and e-commerce transactions to a visitor source. The cookie contains no historical information about previous visitor sources.

6 months

  Cookieconsent_ dismissed

This cookie is used to obtain the consent of the user with regard to cookies.

30 days

 

4.3.2.   Purposes and legal basis for processing personal data

The legal basis for processing personal data using cookies that are technically necessary is point (f) of Art. 6 (1) GDPR (legitimate interest: analysing your surfing behaviour to improve our website).

The legal basis for processing personal data using cookies for analysis purposes is point (a) of Art. 6 (1) GDPR provided the user has given consent. In this case, we ask you to give your consent on the website before cookies are placed.

4.3.3.   Duration of storage, option to object and for rectification

Cookies are stored on the user’s computer, which then transmits it to our website. Therefore, you as the user have full control over the use of cookies. You can change your internet browser settings to disable or limit the transmission of cookies. Cookies that have already been stored can be erased at any time. This can also be done automatically. If cookies are disabled for our website, it is possible that not all functions can still be used in their entirety.

 

4.4.  Range measurement with Google Analytics

4.4.1.  Nature and scope of processing of personal data

We use the component Google Analytics on this website (with the anonymisation function). Google Analytics is a web analytics service. Web analytics is the collection and evaluation of data about the behaviour of visitors on websites. The tasks of a web analytics service include collecting data about the website that a data subject came from (so-called referrer), the subpages of the website the data subject accesses or how often and the time that a subpage is viewed.

The controller uses the “_gat._anonymizeIp” function for web analysis by Google Analytics. This function means that Google will shorten and anonymise the IP address of the data subject’s internet connection if our website is accessed from a member state of the European Union or from another party to the Agreement of the European Economic Area.

4.4.2.   Purposes and legal basis for processing

Processing users’ personal data allows us to analyse their surfing behaviour. By analysing the data, we can compile information about the use of the individual components of our website. This helps us to make continuous improvements to our website and its user-friendliness. For these purposes, it is our legitimate interest to process the data according to point (f) of Art. 6 (1) GDPR. Anonymising the IP address is enough to satisfy the user’s interest in protecting their personal data.

4.4.3.   Recipients or categories of recipients

The operating company of the Google Analytics component is Google, LLC., 1600 Amphitheatre Parkway Mountain View, CA 94043, USA.

4.4.4.   Storage duration and criteria to determine the storage duration

Data is erased once it is no longer required for our recording purposes. In our case, this is after 14 months.

4.4.5.   Transmission of data to a third country and the existence of adequacy decisions

The personal data is transmitted to a third country. The European Commission decided in its adequacy decision (EU) 2016/1250 of 12 July 2016 (EU-US Privacy Shield) that the USA offers an adequate level of data protection. You can submit a written request for further information to our Data Protection Officer.

 

4.4.6.   Right to erasure, object and rectification

The data subject can prevent our website from placing cookies at any time by adjusting the settings of the internet browser used and therefore permanently object to the placement of cookies. Adjusting the internet browser settings in this way would also prevent Google from placing a cookie on the data subject’s information system. Furthermore, a cookie that has already been placed by Google Analytics can be erased at any time via the internet browser or other software programs.

The data subject is also able to object to the collection of data generated by Google Analytics that refers to the use of this website as well as the processing of this data by Google and to prevent such processing.

 

To do so, the data subject must download and install a browser add-on from the link https://tools.google.com/dlpage/gaoptout. This browser add-on uses JavaScript to inform Google Analytics that no data or information about the website visitors may be transmitted to Google Analytics. Google considers the installation of the browser add-on as an objection. If the data subject’s information system is erased, formatted or reinstalled at a later date, the data subject must reinstall the browser add-on in order to disable Google Analytics. If the browser add-on is uninstalled or disabled by the data subject or another person within their sphere of control, the browser add-on may be reinstalled or reactivated.

More information and the applicable data protection provisions of Google can be found at https://www.google.de/intl/de/policies/privacy/ and at

http://www.google.com/analytics/terms/de.html. Google Analytics is explained in more detail at https://www.google.com/intl/de_de/analytics/.

 

4.5.  Contact form

We have provided a contact form on our website that visitors can use to contact us electronically.

4.5.1.   Nature and scope of processing of personal data

If you use this method to contact us, the data entered into the input mask is transmitted to us and stored. This data includes: First name, surname, email address, enquiry as well as information that is entered in the note field.

4.5.2.   Purposes and legal basis for processing

The data is used exclusively for contacting you. No data is passed on to third parties in this regard. The legal basis for contact is the user’s consent according to point (a) of Art. 6 (1) GDPR. If it is necessary to contact you to initiate or perform a contract, your data will be processed based on point (b) of Art. 6 (1). The website is operated by our IT service provider based on a contract processing agreement according to Art. 28 GDPR.

4.5.3.   Recipients or categories of recipients

Your personal data is processed by Mittwald CM Service GmbH & Co. KG, Königsberger Straße 4-6, 32339 Espelkamp, Germany. Your enquiry will only be passed on and processed within our organisation in order to answer it.

4.5.4.   Storage duration and criteria to determine the storage duration

Your data will be processed for us to contact you and erased when it is no longer required, i.e. if it can be assumed from the circumstances that the matter has been resolved. You also have the option of revoking your consent and requesting the erasure of your data.

4.5.5.   Right to erasure, object and rectification

You have the option at any time of revoking your consent to the processing of your personal data and having your data erased. In this case, the conversation cannot be continued.

4.6.  Displaying YouTube videos

We have integrated videos of the provider YouTube LLC on our website.

4.6.1.   Nature and scope of processing of personal data

When videos are accessed, the data specified in 4.2.1 is passed on to YouTube in order for the video to be displayed. Videos are embedded using the “privacy-enhanced mode”. This form of embedding ensures that no cookies are placed when the videos are accessed. However, even if videos have been embedded in a website with the “privacy-enhanced mode”, the visitor’s browser still contacts the DoubleClick advertising network automatically when accessing this site. We are aware of this but have specifically selected this method after taking alternatives and their weaknesses into consideration.

4.6.2.   Purposes and legal basis for processing

The data is used to play the video. No data is passed on to third parties in this regard. The legal basis for playing the video is the consent of the user according to point (f) of Art. 6 sentence 1 GDPR (legitimate interest: advertising). Here, you must click directly on the image of each video.

4.6.3.   Transmission of your data to a recipient in a third country

By clicking on the YouTube button “View now on YouTube”, the YouTube platform loads the video, and at the same time, your personal data will be transmitted to YouTube LLC, 901 Cherry Avenue, San Bruno, CA 94066, USA, represented by Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA.

 

This informs YouTube which of our websites you have visited.

If you are logged in as a member of YouTube, YouTube will assign this information to your personal account. If you use the service, such as clicking on the start button of a video, this information is also assigned to your personal account. The European Commission decided in its adequacy decision (EU) 2016/1250 of 12 July 2016 (EU-US Privacy Shield) that the USA offers an adequate level of data protection. You can submit a written request for further information to our Data Protection Officer.

4.6.4.   Right to erasure, object and rectification

You can prevent information from being assigned to your account by logging out of your YouTube account as well as other user accounts of YouTube LLC und Google LLC. before using our website and erasing the cookies of these companies. You can also prevent the videos from playing if you disable the JavaScript function in your browser.

4.6.5.  Consequences of disabling JavaScript

We would like to point out that you will not be able to see the videos if you disable JavaScript in this case.

4.6.6.   Other information

Further information on data processing and YouTube’s privacy policy can be found at www.google.de/intl/de/policies/privacy/ .

5.   Rights of the data subject

You have various rights relating to the handling of your personal data, such as the right to information about the data we have stored about you or the right to rectification, restriction of processing, data portability, the right to object or erasure of your data. If you have any questions about asserting your rights, please contact our Data Protection Officer in writing.

6.    Right to lodge a complaint with a supervisory authority

You have the right to lodge a complaint with the following supervisory authority if you believe that our processing of your personal data violates valid data protection laws:

The State Representative for Data Protection and Freedom of Information Mecklenburg-Vorpommern, Schloss Schwerin, Lennéstraße 1, 19053 Schwerin

7.    Links to other websites

Our website contains links to other websites. We have no influence over whether its operators adhere to data protection regulations. Despite carefully checking the contents beforehand, we cannot assume any responsibility for external links to third-party websites.

8.    Validity and updates of the privacy policy

It may be necessary to modify this privacy policy with future effect when we further develop our website or implement new technologies.

 

Wittenburg, 2018-09-10

German
English